Here’s news for developers and the company promises there are hundreds of greenbacks up for grab. We are talking about Appbackr, a wholesale marketplace for iPhone and iPad apps, which has launched in open beta, making its wholesale catalog of apps available to buyers. To promote the platform to developers and to encourage them to sign up in the first month of launch, the company has launched an Appbackr Challenge – with “hundreds of dollars in incentives to early users”.

Appbackr follows the traditional wholesale model, updated for Apple developers. Using the platform, developers agree to sell a certain number of units to wholesale buyers at a discount. Wholesale buyers purchase those units in bulk and profit when the app sells through iTunes. Developers get the cash to support their app, and a ‘backr’ with a vested interest in promoting their iPhone or iPad app. Wholesalers get involved in the promotion of emerging apps, and earn a 27 to 54 percent return once the app sells at the retail level.

More about the Appbackr Challenge: To be on till November 15, the challenge is aimed at encouraging developers to sign up for the platform and spread the word around. Once developers enter the challenge, the company promises “there are further incentives for developers to promote their app, and introduce the platform to wholesale buyers”.

Read More – http://www.appbackr.com/appbackr_challenge.php