Adsense Brings In New 300×600 Large Skyscraper Ad Size

Written By Sam on 15 November 2012

If you are already using Google Adsense then you must be clear that there are dozens of Ad sizes to suit your needs. And now Adsense brings in a new Ad size – 300×600 called as the Large Skyscraper. Adsense Large Skyscraper ad has a width of 300px and height of 600px. This Large Skyscraper Adsense ad unit will bring in better CTR when placed on the sidebar of blogs with 2 or 3 columns. Large Skyscraper is better suited just floated beside the content for websites with single wide column.

The 300×600 unit, sometimes referred to as a half page unit, provides a larger space for advertisers to get their message across and can offer users rich engagement. The 300×600 is one of the fastest growing sizes by impressions and is indicative of a trend where publishers are offering more visually impactful ad sizes that are preferred by brand advertisers. As the Large Skyscraper is new in the Adsense network, you’ll currently see a large number of text ads in these placements and over time the team will continue to build a wide range of text and display ad inventory eligible to appear in this full slot as well.

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