The Adsense team has got in a new change to the Adsense Ads which will now change the title color when someone hovers their mouse over it. This new feature works similar to the way when you move your mouse over a normal link on your website. This new feature of Adsense ads will help you to get a better CTR as users tends to click the ad link. The Adsense team also mentioned that after a period of testing, they found that this feature resulted in higher earnings for publishers while also increasing user and advertiser value.

The Adsense team have updated all text ads with this new change. The team mentioned “As you can imagine, there are numerous combinations of link and background color across the ad units on all publisher pages. After extensive testing, we have found that the color of the change itself can make a big difference: the wrong shade can even be detrimental to click through rate (CTR). To determine the color that the title link will change to when a user places their mouse cursor over it, we’ll take your chosen title color and find a nearly complementary color on the color wheel. For example, a blue title would change to red. These colors outperformed all the others we tested. We’ll continue to keep studying the effects of color on CTR and ad performance to bring you more enhancements in the future. Please also feel free to keep sharing your product feedback and suggestions”.