Articles tagged with: Advertiser

DoubleClick Ad Planner Marketplace Help Publishers Reach Potential Advertisers

DoubleClick Ad Planner Marketplace Help Publishers Reach Potential Advertisers

The challenge for a publisher is getting noticed by advertisers. DoubleClick Ad Planner Marketplace is one tool that can help publishers to reach potential advertisers who may be wanting to reach out to the audience their website may be catering to. The tool is integrated with DoubleClick for Publishers (DFP) …

Researchers at Penn State University Unveil Firmware to Track Android Apps Leaking Private Data

Researchers at Penn State University Unveil Firmware to Track Android Apps Leaking Private Data

A yet to be presented paper, titled ‘TaintDroid: An Information-Flow Tracking System for Realtime Privacy Monitoring on Smartphones’ revealed just how much private data third party apps on smartphones mine and then send to ad sites. Despite efforts by Google, developers of the Android platform, to curb this sort of …