RockMelt Web Browser Banks on Social Networking to Take on Popular Browsers

Written By Sam on 9 November 2010

Social networking is the center point for many new applications. And now we have a web browser with emphasis on social media. Being pitted against stalwarts like Mozilla, Google, Microsoft and Opera, is RockMelt that has positioned its web browser apart from the rest by keeping social networking in the fore front.

This browser will address the needs of today’s surfer who checks his social networking accounts like Facebook and Twitter at least once a day. Most people hold accounts in multiple social networking websites, which only makes RockMelt’s purpose more pronounced. The browser offers users the experience of having and using all their networking websites in the core browser. This means they don’t have to visit individual networking websites to check their accounts and profiles. This is especially going to appeal to heavy social networking users as it makes their task simpler. However, the general acceptability of having all your social profiles on your core browser is doubtful.

It is also being dubbed the ‘Facebook browser’ for the kind of features it offers. Here is a look at the key offerings:

  • The ‘Share’ button that lets users share web pages and images with a preview on Facebook.
  • It is built to cater to three main aspects – friends, feeds and search results. A dedicated left panel for friends, a right one for feeds and the top panel for search results.
  • The browser works as an IM client using Facebook chat. Messages may also be sent to offline friends.
  • The feeds panel acts like a book-mark bar and even provides update notifications every time new content is added to your favorite websites. A share button on each feed enables users to share information with their friends.
  • Built on Chromium, the same open source browser that supports Google Chrome, RockMelt does match up to standards.

To be available for download now, all in all, RockMelt presents an intriguing and interesting prospect in the browser market. Only time will tell how it fairs with actual users.

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