Twitter Plans Tool to Measure Performance of Tweets; Analytics Tool in Closed Alpha Stage

Written By Sam on 20 November 2010

Twitter plans a tool to measure performance of tweets. This is still in a closed alpha stage, which means trials are still going on and the full version tool will probably be released this year end.

Twitter might be a site where most people simply post whatever comes to mind like what they are doing at the moment, what they are feeling and so on. However, Twitter is also used a serious tool by viral marketing g and trend analysts. This analytics tool is targeted at such serious users of Twitter.

Using this versatile analytics tool users can see statistics of their account in terms of which tweets are most read and retweeted further. Statistics also give an indication as to which tweets will be followed and which will give adverse reactions in terms of which people follow and unfollow the tweets. Data at your fingertips without making much of an effort is what Twitter Analytics promises.

Using Twitter Analytics tweets can be categorized and can help in arriving at best methods for tweetings, use of appropriate keywords, the timing and the topics. While most casual Twitterers may exhibit only passing interest in this tool, serious marketing professionals will put this tool to better and effective use. It is expected that those who are into CRM will not be able to ignore the usefulness and versatility of this tool. While it is still in the testing stage and a full release expected by the year end, it has already raised high hopes in those who use Twitter to do professional tweets.

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