Google Comparision Ads Help You Compare Multiple, Relevant Offers More Easily

Written By Sam on 31 October 2009

Now again Google has come up with a new feature, yes! The Search Giant formally launched its “Comparison Ads”. This Comparison Ads will definitely give a new path for many industry verticals to advertise their products. Google’ “Comparison Ads” is opened with mortgage Ads where the advertised products are compared against each other and this feature will be extended to other products in near future. This great feature from Google will definitely help you to compare and find relevant offers on Mobiles, Laptops, Gadgets and other ads very easily.

In this new Google Ads structure, when you search for “mortgage” or “finance” or any related terms, you will see an exceptional ad from Google itself asking for them to outlook the offers available. The product was just announced and everyone cannot see these ads, wait for some time and let Google fully deploy it and probably by the next week it will available for all. As for now they’ll be visible in some states.


You can directly reach the comparison ad area at and you can also filter rate offers based on your credit rating, loan size, gross income, county, state and other selections. This ad service is at present offered only in the US, that too for particular state only. These Ads are basically sold on a basis of cost-per-lead. If someone clicks to collect quote, the advertiser is sent on the information and billed. The advertiser will not get any personal information about the person like their real phone number, name or anything. Google offers a impermanent bridging over number which links the customer to the advertiser. After that, the customer can give their information if they want follow-up of the ad, it’s all up to them.

Actually the rates advertised don’t match what you get finally. Google will do some work to eliminate this. These are not teaser rates. These rates are real based on the industry’s use. This system uses IP detection automatically to guess at your area and properly sets the filters to your place. Google have announced that this system will surely expand after the proper experiment and testing and its working condition.

Features of Google’s Comparison Ads

  • Speed – Comparison Ads shows targeted offers in less than a second. There are no long forms for users to fill out. You only need to fill in additional information if they wish to further refine their results.
  • Transparency – Comparison Ads only shows real products. There are no teaser rates, or bait and switch offers. Comparison Ads also standardizes the information presented to users, making it easy for them to sort and compare offers on a side by side basis.
  • Privacy – Comparison Ads won’t send advertisers any user information, including anonymized phone numbers, unless the user explicitly requests more information about an advertiser’s offer.

One Response to “Google Comparision Ads Help You Compare Multiple, Relevant Offers More Easily”

  1. Matt Hanson says:

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

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