Bing Turns To Facebook to Popularize Search; Allows Facebook Users Access to Friends Inside Search Engine

Written By Sam on 4 November 2010

Bing has been working with Facebook to build and modify its social search features and after a few tweaks and changes, they are ready to launch the service starting with their users in the US. This entailed making a few changes in their product, which now need to be communicated to the users.

What the users were looking for was the same experience that was delivered by Facebook. They wanted the same access to their friends inside Bing as they already had inside Facebook. So Bing, aiming to provide this sharing experience to their users, decided to study and understand the same feature in Facebook which led their collaboration to work together and sort out the issue for the search engine.

The result shows that now the search works in a similar nature to Facebook in this regard. For example, if you have selected to share information with your friends inside Facebook, then you will also show up in profile searches in Bing, even if you have selected not to have profile information show up in public search engines.

However, the point to be noted here is that you will not show up in web searches on major search engines including Bing, but just in the Facebook Profile Searches within Bing conducted by your friends or friends of friends. The age limits have been altered as well. Since Facebook requires users to be 13 years and above, Bing has modified this aspect as well due to the fact that if Bing users already had a Facebook friend relationship with a person under 18, then they would like those people to surface in Bing’s results as well. These features are user-controlled through a simple on and off action. This is yet another effort on Bing’s part to attract more users into the search experience, while also making search more social, personal and useful.

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