Bharti Airtel Announced Airtel Mobitude 2010, a Mobile Phone Usage Survey

Written By Sam on 9 January 2011

Bharti Airtel, India’s leading global Telecommunications company has unveiled its survey of mobile usage trends across the country called Airtel Mobitude 2010. A survey of its kind, Mobitude 2010 depicted the trends of the mobile users in the Country and revenues generated through the entertainment and other product downloads during the span of 2010.

Bharti Airtel conducted Airtel Mobitude 2010 to find out the choice of more than 202 million mobile Airtel users situated all over the country. Detailed analysis of Mobitude 2010 indicated the most downloaded content by Airtel mobile users in 2010 and outlined the Indian preferences and favorites in 2010 under various categories as well. Sketching the applications that appealed Indian masses was the main motive behind this survey and Bharti Airtel seemed pretty happy with the amazing results.

According to the survey, nearly 90 billion SMS’s were exchanged in India on Airtel in 2011 and more than 1.2 billion SMS’s were recorded only on the auspicious Indian festival Diwali. Apart from the most downloaded wallpapers, ringtones, themes, sports news, year 2011 saw a huge downloads for Indian blockbuster songs under the entertainment space as well.

As per the report, songs from Bollywood movie ‘Dabaang’ were on the top downloaded list with sizzling “Munni Badnaam Hui” and “Tere Mast Mast Do Nain”.Other songs like “Pee Loon Hoton Ki Sargam”, “Zor Ka Jhatka” and “Gal Mithi” were also amongst the pace. Most downloaded wallpapers in the entertainment category included super stars like Salman Khan, Shahrukh Khan, Ranbir Kapoor, Katrina Kaif, Kareena Kapoor and Deepika Padukone whilst Sachin Tendulkar, M.S. Dhoni, Sania Mirza and Maria Sharapova being at the top list in the sports category. Resulting into a download of more than 25 millions wallpaper and image downloads in year 2011, Bharti Airtel certainly had a great year!

Categories of airtel Mobitude 2010

A) Most Celebrated occasions

  • Diwali
  • Dusshera
  • Friendship Day
  • Holi
  • Valentine’s Day
  • New Years

B) Top 5 songs

  • Munni Badnaam Hui
  • Tere Mast Mast Do Nain
  • Pee Loon Hoton Ki Sargam
  • Zor Ka Jhatka
  • Gal Mithi

C) Top images downloads: Bollywood divas

  • Katrina Kaif
  • Kareena Kapoor
  • Deepika Padukone
  • Priyanka Chopra
  • Aishwarya Rai Bachchan

D) Top images downloads: Bollywood actors

  • Salman Khan
  • Shahrukh Khan
  • Ranbir Kapoor
  • Akshay Kumar
  • Shahid Kapoor
  • Hrithik Roshan

E) Top images downloads: Sports stars (Male)

  • Sachin Tendulkar
  • M S Dhoni
  • Rafael Nadal
  • Roger Federer
  • Harbhajan Singh
  • Sourav Ganguly

F) Top images downloads: Sports stars (Female)

  • Sania Mirza
  • Maria Sharapova
  • Serena Williams
  • Ana Ivanovic
  • Svetlana Kuznetsova

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