Sony has launched its first 3D front projector, VPL-VW90ES, aimed at bringing the big-screen 3D cinematic experience home. The projector does not require a special screen. This means it can be placed in existing home theaters with a slight revision to the set up. The projector has been branded with Sony’s ‘Elevated Standard’ (ES) moniker and touts “outstanding video experience” and has been engineered to integrate third-party control systems. So, the device integrates easily with home automation systems including Control4, Crestron, AMX, Ultimate Remote Control, RTI, Vantage, and others.

The Silicon X-tal Reflective Display (SXRD) full HD (1920 x 1080) projector delivers film-like performance with Sony’s 24p True Cinema. It incorporates frame sequential 3D technology with active-shutter glasses that work together with Sony’s proprietary 240Hz high frame rate technology, to deliver high-definition 3D images.

Sony VPL-VW90ES 3D Front Projector Features

• A single Ultra High Performance (UHP) lamp that drives brightness of 1,000 ANSI lumens.
• Advanced Iris 3 technology that helps to produce a dynamic contrast ratio of 150,000:1.
• Includes two pairs of Sony active shutter 3D glasses that are also compatible with Sony’s 3D capable Bravia HDTVs.
• Equipped with a built in 3D transmitter.
• Equipped with updated full HD 1080p SXRD panels delivering vivid color and film-like image quality.

The projector will be available in the US this November for about $10,000 through Sony authorized installers and specialty dealers. In related news, the company also introduced a more affordable VPL-VWPRO1 projector with 2D performance with a price tag of $3400.